Audience Research: SEO analysis, interviews, and surveys to uncover pain points and intent
Competitor Analysis: Analyzed top 5 competitors with Ahrefs and manual SERP review to evaluate domain authority,
Site Diagnostics: Mapped content performance and user journeys
Defined content pillars based on the client’s technical strengths
Aligned KPIs to real business goals: visibility, leads, conversions
Audited existing assets for SEO value and topical coverage
Benchmarked against top-performing competitors
4 expert-level blog posts/month
2 case studies/month
Guest articles in top-tier industry outlets (2/quarter)
LinkedIn thought leadership for key stakeholders
Internal interviews with engineers to extract unique insights
Analytics:
Custom dashboards in GA, GSC, and Ahrefs
Tracking:
Weekly performance tracking: traffic, rankings, CTRs, conversions
Repeat:
Iterated based on real data to scale what worked
We delivered a set of blog posts on a weekly basis.
We have laid out the results and achievements of the client.
We analyzed, picked the right targets and agreed on the postings.
We highlighted and showcased the professionalism of the client to the Linkedin Community.
We picked the speakers and ran a series of interviews.
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Organic Traffic
Domain Authority points
SEO-optimized assets published
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